Brand analysis assignment on Burberry’s operations and management
Question
Task: how to investigate Burberry’s operations and management using brand analysis assignment research methodologies?
Answer
Burberry for the research
This brand analysis assignment investigates Burberry a well-recognized fashion brand. Burberry is a luxury fashion brand founded by Thomas Burberry in 1856, and the headquarters of this company is in London, UK (Burberry, 2022). This company is presently engaged in designing and distributing ready-to-wear clothes, footwear and accessories. This fashion brand is an outerwear pioneer and luxury house with a uniquely British identity for its commitment to creativity, innovation and quality.
Issues faced by the company
The brand analysis assignment research shows Burberry is able to position its brand sufficiently within the minds of customers as a “functional luxury” and is able to maintain the product lines with great width. However, this company is nowhere behind, facing several issues (Burberryplc.com, 2022).
Facing issue in delivering customer service
Changes in the way business is conducted due to the pandemic, the groups’ regional trading cash flows and performance are impacted due to the closure of Burberry retail stores (Burberryplc.com, 2022). Additionally, Burberry’s internal manufacturing sites, as well as a global network of storage, distribution and suppliers hubs, are greatly disrupted and further create issues in delivering customer services. Due to closure of multiple retail stores, it creates difficulty in meeting customer demands.
brand analysis assignment -supply chain management
Burberry used to operate in 3 owned factories as well as global storage and distribution network hubs. These face issues of property risks (Burberryplc.com, 2022). Additionally, socio-political, sanctions tensions, trade compliance and counter-sanctions create problems in the smooth functioning of the company's supply chain. By applying theory of constraint, the issues in the supply chain can be mitigated (Melendezet al., 2018). Burberry may be able to ensure effective, tailored as well as agile responses to meet the challenges in its supply chain in the current business environment.It may involve in simplified networks of retailers, distributors, transporters and suppliers which participates inback-end capabilities. The brand analysis assignment shows it strives to attain highest quality standards by working addressing issues deeply in the supply chain involving raw materials issues.
References
Burberryplc.com. (2022). Retrieved October 26, 2022, from https://www.burberryplc.com/content/dam/burberry/corporate/oar/2022/pdfs/Burberry_2021-22_Annual_Report.pdf.downloadasset.pdf brand analysis assignment
Burberry. (2022). Our history. Retrieved October 26, 2022, from https://uk.burberry.com/c/our-history/
Melendez, J. R., Zoghbe, Y. A., Malvacias, A. M., Almeida, G. A., &Layana, J. (2018). Theory of Constraints: A systematic review from the management context. RevistaEspacios, 39(48).http://www.revistaespacios.com/a18v39n48/18394801.htmlbrand analysis assignment
