How to use Organizational Analysis assignment research methods to assess how Zara maintains its brandauthenticity

Question

Task: How to use Organizational Analysis assignment research methods to assess how Zara maintains its brandauthenticity

Answer

Introduction
from this Organizational Analysisassignmentit is identified that Zara is a Spanish multinational chain of retail clothing. The company specializes in fast fashion and includes clothing, accessories, perfume, shoes, and beauty products. It is one of the biggest fashion brands and has launched over 8000 products. It was founded in the year 1975 by Amancio Ortega. It has around 3000 stores in different parts of the world and estimated revenue of €19,000,000. The company distributes its products to several other brands as well. It roughly makes 40,000 designs every year (Duoyan, 2021). It has a zero policy when it comes to advertisements. It invests a percentage of its revenue in opening new stores instead. The Organizational Analysis assignmentresearch shows the company has held onto a strong market ground with the help of its cultural policies. It has ensured that the employee management schemes and the aspects of leadership are maintained.

Figure 1: Zara
(Source-Duoyan, 2021)

The success of Zara is due to its vast expenditure, production, distribution, and sales. However, when it comes to internal management, it has proved itself on essential grounds. Zara has followed an entrepreneurial culture within its organizational structure.

The organizational analysis of the company has helped in understanding the different opinions and essential strategies it has followed for organizational growth. The Organizational Analysis assignmenthas essentially subjected the organization's cultural identity and how it maintains its authenticity (Xuejie,2019). Over the years, Zara has critically evaluated its practices with the help of reviewed theories. It has ensured that the consumers are satisfied and the employees feel valued.

The rationale for the choice of organization
Zara is one of the biggest companies in the fashion industry. In such an industry, having a competitive edge is quite difficult, but with the help of structured organizational growth, Zara is competing effectively. For this purpose, the company has been chosen so that a wide domain of organizational growth can be analyzed. The theoretical perspective is based on the contemporary approach and its impact on the writing process. The contemporary perspective has been utilized for this Organizational Analysis assignment. The developmental theory has helped stress multiple organizational growth levels. This approach has specifically helped integrate the complete information set for the research. It is based on economic growth and includes levels of individualism and business associations of multinational organizations (Akhtar, 2022). The contemporary approach ensures that the theoretical gap within the literature is removed and distinct developmental approaches are included to ensure that the best principles are a part of the research. The writing approach is quite efficient and liberal. The assumptions of the theories are removed, and only valid data has been included. It has helped in understanding the company culture of Zara and how it is enhancing the scope of business over time. There may be contemporary issues related to employee security, political systems, and governance within the company (Li, 2021). However, with the help of guidelines and rules, good capital equity and resource management formation has been undertaken. The Organizational Analysis assignmentfindings show this has enhanced the scope of business for the long term.

Organizational Analysis assignmentliterature review
The culture of Zara includes punctuality and engaging employee benefits. The workplace culture is aligned with the employees feeling valued, comfortable, and supported (Berbiche et al., 2020).
The Organizational Analysis assignmentresearch shows Zara has ensured that the organizational culture changes from time to time and that the different aspects of achieving organizational success are stabilized. It values aspiring managers within the company and helps them to connect with the public sector. It encourages innovation, improves employee performance, and enhances organizational growth's effective usage. For a company like Zara, the cultural theme is the most important. The company has always created a work environment with a distinct organizational culture driven by expectations and purpose. It motivates and inspires every employee to do their work properly. The company never allows its employees to feel bored but helps them engage and boosts productivity accordingly. The importance of culture within Zara has helped build a strong organization based on business values, consistency, and direction (Chen, 2022). It has created actions that fuel the workforce and helps them reach their potential. The Organizational Analysis assignment reports that Organizational culture is considered an integral part of the business, which is not visible to long-term employees.

Figure 2: Organizational Analysisassignment -Organizational analysis process
(Source-Ruan, 2022)

Zara has supported a very entrepreneurial culture for itself. The employees include young talent who can climb quickly within the company ranks. The brand does not fear giving responsibilities to young people and encourages risk-taking. It further promotes the concept of functionality and sustainability for its business structure. These are guiding principles for operations. As a fashion company, ithas acknowledged the importance of fostering progressive culture and ensuring that they are allowed and updated about the demands of the markets (Ruan, 2022). The cultural philosophy of Zara includes vertical integration models compared to international competitors. It covers every fashion procedure phase, including designing, manufacturing, logistics, and distribution within its managed stores. The Organizational Analysis assignmentresearch shows the fashion culture within the company has created a social phenomenon driven by the desire to achieve new goals in the future. Zara is a big name in the fashion industry and has invested a lot to beat the immense competition on the market ground.

The brand's identity has remained true to the company, and it expresses hardcore values that have simplified the characteristics of its products and services (Chunling, 2020). Zara is a unique company when it comes to quick adaptability. Unlike many clothing brands, the designs are not stagnant and constantly change from time to time. The designs of the company push the revenue to its peak. The culture of the company is highly related to the profit scheme. It ensures that the employees work productively and are supported at any cost.
The company's culture has helped Zara create strategic cost leadership aspects. The brand has to hold on to its competitive advantage by offering products of high-end fashion designer brands that too at a very modest price. This has helped the company specialize in its field and reduce internal conflicts (Shabir &AlBishri, 2021). The Organizational Analysisassignment shows the employees of the company come from various backgrounds. It has adopted diversification within the company culture and has ensured that every employee is respected and valued on individual terms.
The company culture of Zara has helped to sum up formal and informal systems and to analyze the values and behaviors of the employees in the consumers. The employee experiences are also quite good. The company culture is a great thing to remain stable for maintaining a better workplace. The changes within the organizational culture are important aspects of the organization's success. They are valuable and ensure the employee's performance increases the organization's efficiency (Li, 2021).
As per the Organizational Analysis assignmentfindings Zara's great organizational culture helps the company stand on stable financial grounds. It strongly recognizes the employees, and they are made to be a part of something bigger and better. The healthy working culture within the company has transformed the employees into better producers. It defines the proper way to behave within the organization and constitutes several shared values and beliefs established by the leaders (Kim & Ma, 2019). Definite modes of communication are reinforced within the organization to shape the employees' perceptions and understand their behavior.

Evaluation of problematicorganizational behavior and practices of Zara based upon selected theme through the critical application of theories
Lesser work towards purposeful business planning
The rise in technological aspects has helped Zara to create a brand image for itself. It has contributed to work pay faster and has resulted in higher demand. The work time for the company is increasing, but it has still not exceeded the normal capacity. The company uses modern-day technology to ensure that workers do not feel drained. It is essential to help the employees and keep them motivated from time to time which Zara does not propose. The connection between a purpose-driven and engaged workforce has not always been very transparent for the company. It has not created job satisfaction for the employees and has failed to maintain their highest performance level (Jiang, 2022). If a purpose is followed as per the Organizational Analysisassignmentguidelines, then it can further help the company ensure that the employees are valued. It has impressed diversity over time and has projected a good image for itself. Diversity, in this case, does not relate to race, gender or religion. It may be a blending of backgrounds, perspectives, and experiences. The employees within the company should be encouraged towards innovation. They should embrace diversity within the organizational culture, which has helped them to foster compassion and develop a deeper understanding of the opinions of others. No employees within the company should feel alienated. The concept of inclusion creates a variety of approaches and experiences, leading to better decisions on the ground (Shabir &AlBishri, 2021).

Organizational Analysis assignment - Miscommunication
The Organizational Analysisassignment also shows Zara does not practices effective communication measures to deal with the employees. Generally, all the instructions are not followed by the employees in a very clear and concise manner. The effective modes of communication and organizational culture are interlinked, ensuring that the employees work on the same page. No employee should be left behind in the company. Effective communication creates a platform for Zara so that the work issues can be mitigated, and each and every challenge has its own set of solutions (Jiang, 2022). This transmits safety and changes the marketing trends according to the requirements of the company culture. Zara has not been able to build trust and loyalty with the help of open communication channels. It has exchanged ideas and fuelled innovation but has not introduced strategic communication mechanisms.

Valuation of feedback not taken seriously
Feedback has not always taken a very effective measure to know the right and the wrong of business expansion. Zara has created a communication channel for itself but has not utilized the feedback concept.Their employees speak about their opinions. On the other hand,the consumers have also provided their own opinions regarding their services and products. The company should take this seriously (Berbiche et al., 2020). Such opinions may lead to improvement within the company and have also increased the retention rate. The feedback culture is good for employee engagement and creates a concept of confidence and trust between the employees and the clients. The positive feedback from the clients creates value for the company's reputation. The negative feedback brings about insights that can improve the business and services. Zara should consider the avenue of feedback to address its problems and provide its consumers with the best possible experiences. It can help the company grow over time and maintain its greatest assets (Chen, 2022). The people-oriented organizational culture privatizes the recognition of the company's efforts. The employees feel appreciated and feel a sense of belonging in the workplace if Zara follows such rules. This has led to further productivity.

Organizational Analysis assignmentTeam conflicts
While it has been established on this Organizational Analysis assignmentthat Zara is a team-oriented company. It is mostly seen that several other companies put stress upon their workers. However, in this case, nodefinite amount of collaboration and cooperation takes place so that the workforce can work together with collective strength. It has disgraced Zara's team-oriented organizational culture, allowing employees to get into conflicts. They have strong relationships, and every department is connected (Li, 2021). The coworkers come from different parts of the world, but internal conflicts occur due to impropertraining and supervision.

To some extent, the team-oriented environment within the organization ensures that the employees help each other in times of requirement. They have a higher understanding of the business and promote organizational culture. The team leaders are also quite hard working and ensure that the employees are helped at any cost. They give their best in managing and leading the teams and reducing unnecessary hiring costs. They ensure that the best talent is attracted and effective measures are undertaken to strengthen the teams (Duoyan, 2021). Inspiring innovation is lesser.

It does not utilize and introduce new measures for running the business with the help of artificial intelligence,advanced analytics, and disruptive technologies. It has integrated the organizational culture and ensured that innovation and creativity occur every time. It has also helped the company to go ahead of the competitors in a very short time frame. The company does market research based on innovative actions. The growth of the company has fallen by 16%. Zara has the scope of predictability,bureaucratic systems, and traditional hierarchies, representing a stable economic condition. The company can control its past and change according to the marketing trends. Thebehaviors and practices of the company identified on this Organizational Analysis assignment are one of the suppressing factors towards innovation. It has got several growth opportunities and has not encouraged creativity and activities related to innovation. The company has also embraced less diversity over the years and has enhanced organizational culture by projecting a better image of the organization (Ruan, 2022).

Absence of high-performance indicators
Zara has not always maintained the scope of high performance for itself. It has surely increased its revenue at developmental levels and the right systems based on the best business theories. It knows what to do and how to do it. The company continuously tries to learn about the market ground and keep up with the consumers' expectations (Duoyan, 2021). The organization has adopted, learned, and grown based on empowerment and a set of goals. Zara has social responsibilities as well and does its work with ethics. Still, it does not provide a full spectrum of performance at different levels and pays attention to the organizational culture based on strategic partnerships and service commitment. There is a lack of financial stability, and it can create appropriate systems for itself. It has both long and short-term visions.

Organizational Analysis assignmentRecommendations
Effective scopes of communication for driving organizational purpose
Zara must include scopes of improving its cultural values by guiding everyone within the organization. It is a part of interaction with putting the consumers and the communities. The clients should be handled so that they become loyal consumers of the company. The leaders of Zara must communicate their values and expect better behavior and association with the employees. This will help the employees to reduce uncertainty to work in an aligned mode. The most important ways of communication include value proposition and front lining (Kim & Ma, 2019). It adds meaning to the employees' working culture and ensures that conduction and selection procedures are managed. It will help to create value for the organizational culture and understand the core aspects of internal growth. The contribution of Zara to its consumers will be more if such particular roles are utilized at their best. The Organizational Analysis assignmentproposes the candidates must engage in activities before they become part of the institution as an employee.

Inspiring innovation among employees
Zara must improve the concept of innovation among employees. This will help the employees to feel welcomed from the start. The execution of business operations will be better, and effective training programs can be given to them. The employees' abilities can be comprehensively analyzed at the initial stage. It is very important that the company enables and empowers the employees on the right grounds. They can take control of their decisions and expect the same from their leaders. The employee and leader Relationships will also be strengthened in this way. The engagement of the employees can increase up to 4% of profit every year (Shabir &AlBishri, 2021). Educating them, making them understand various action plans, and familiarizing them with manual objectives is an important responsibility of the company.

Making use of human resources and performance indicators
It is also observed on this Organizational Analysis assignmentthat Zara must emphasize making use of human resources. It plays a key role in developing organizational effectiveness and helping the employees focus on education and growth (Chunling, 2020). They should always keep the consumers in mind and provide them with the best products and services. For this purpose,technology can also be used. The encouragement of relationships between coworkers can further help to organize team-building activities in a very smooth way. The personalization of the work environment should always be flexible for organizational growth.

Dealing with internal conflicts
Zara must deal with internal conflicts of business management. It must adapt to diversification when it comes to team performances. The company's teams include people from different parts of the world, and therefore there may be cross-cultural conflicts. Zara should ensure that proper training is given to them and effective team management solutions are provided.

Conclusion
A company like Zara desires to churn out hundreds of designs every year. It also promotes waste management and ensures that climate change and global alarms are set up. It does not provide or entertain any kind of action leading to the emission of greenhouse gases. The implications of the company include social media marketing through which it has got stronger. Zara is one of the leading companies in the fashion industry. It has enhanced and expanded its business worldwide. The organizational analysis of the company has helped to understand the business operations, growth, and the work environment as part of the organization's entity. These are beneficial means that can enable the management and identification of weaknesses. There were several approaches to eliminating the problems with organizational tactics. Zara has always focused on its organizational performance based on dimensions like stock market performance and growth. Its stable marketing ground allows several tools to analyze its programs. It includes decision-making procedures and actions which are accountable and reliable. The employees work in very friendly work culture, with internal conflicts. The Organizational Analysis assignmentconcludes that Zara has embraced diversity over the years and has ensured that the practices are based on influential functions and outputs.

References
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