Portfolio article analysis: Climate Change Unseen in Environmental Laws
Task: For this assessment, each student will be analysing two news articles for tutorial discussion and submission on two separate weeks (3 & 5). The emphasis is on identifying the marketing implications for the events or incidents described in the article.
Students are required to choose ONE of the news articles (from the list below) that focuses on one of the United Nations Sustainable Development Goals (UNSDGs) and write marketing implications of the news. The first two tutorial weeks are designed to discuss how to analyse the sample news articles that focuses on UNSDGs. Specific questions that students need to answer include:
(1) Which of the UNSDGs does the new article relate to
(2) Who are the important stakeholders
(3) What potential marketing issues can be identified from the article
(4) How would you respond to these issues and why
For the last question students are required to include minimum of 5 references for each submission. This is an individual assessment with a maximum word limit of 1000 for each article analysis.
Only references used in text should be included in your reference list. The references should consist of published academic and research papers and textbooks in the write-up to support key points. Ensure that your references are relevant to the issues discussed. Referencing should follow the APA style.
The purpose of this work is to analyse the article named as “climate change unseen in environmental laws” in term of marketing issues and major stakeholders. This article discusses the issues due to which the environmental laws of Australian government are not very effective regarding the protection of ecosystem and wildlife from the climate change. As per Muir, et al., (2017), climate change is a major cause of extinction of species and bleaching of coral reef. However, the federal government has imposed various laws but none of them directly deal with the issues and causes of climate change. This article is mainly related to the 13th goal of UNSDG (United Nation Sustainable Development Goals) which is take urgent actions to combat climate change and its impact. This goal is related to improve adaptive capacity and resilience to natural disasters and hazards caused by climate change in all countries. It also includes integration of climate change measures into the planning, policies and strategies of a nation.
Figure 1: SDG 13th goal
2. Important stakeholder
The stakeholders are the parties and individuals that have an interest towards a company and policy and can either affected or affect by it. In a broad manner, stakeholders can be defined as the organisations and individuals that are affected by or involved in by a policy or action and can be indirectly or directly comprised in the process of decision making. The important stakeholders as per this article are as follows:
1. Federal government: One of the important stakeholders in this case is the federal government of Australia. The environmental laws are devised and implemented by the federal government of country such as Environment Protection and Biodiversity Conservation (EPBC) Act. Federal government of the country is the body who are responsible of for designing and implication of the policies. It is also influenced if there is failure in these policies.
2. Citizens: The citizens of the country are also an important stakeholder as the failure in the biodiversity loss and ecosystem can impact on their health, lifestyle and other factors. The implementation of environment laws is also the responsibility of the citizens because of which they are also important as stakeholders.
3. Australian Research Council Centre of Excellence for Coral Reef Studies: This body is also an important stakeholder as it studies the condition of coral reefs which are important part of the ecosystem of the planet. This body provides information about the impact of climate change on coral reefs and the effectiveness of the environmental laws regarding controlling the consequences of climate change on it.
3. Potential Marketing Issue
The potential marketing issue on the basis of the article is the lack of communication. Communication is a crucial tool in the implementation of any policy or strategy so that it can be properly understood and devised. The lack of communication among the federal government, citizens and other bodies can be a probable cause due to which the issues of climate change are not resolved by the legislations and policies of the government of the country. The proper communication can help in developing awareness about the causes and impact of climate change. The lack of awareness and funds are also some potential marketing issues. The lack of awareness of citizens regarding the environmental law can reduce the effectiveness of it. The lack of funds can cause hurdle to the government in the implementation of climate change policies and strategies.
According to Tezer, Bodur&Grohmann(2019), the proper communication among the different bodies and individuals who are responsible of implementing a policy or affected by it can enhance the effectiveness of it. The lack of communication is a possible issue because of which the environmental laws of the country are not focused on the climate change. Therefore, the use of a communication tool can be a way by which this issue can be resolved. The federal government and other bodies can communicate with the use of digital communication like e-mails, social media and others to manage the flow of information among the stake holders. According to Howarth & Anderson (2019), digital communication is an effective tool which can be used for enhancing awareness regarding the impact of climate change and its importance in the environmental laws. The proper communication between the organisations, government and citizens can help in identifying the areas that are required to improve for improving the effectiveness of environmental laws.
The proper advertisement is also a way by which this issue can be resolved. As per Domazet, oki&Milovanov(2017), advertisement can be used for making customers aware about the brand or policies. It can be seen from article that the citizens of the country are not aware about the impact of climate change. The proper advertisement of the issues, legislations and impacts can be a method for improving awareness about the climate change (Kim &Ahn, 2019). The advertisement of reports like Commonwealth government's Great Barrier Reef Outlook Report for 2019 can help the government in understanding the importance of climate change in the environmental law of the country. The proper advertisement of such report makes the people and government aware about the outcomes of climate change on the deterioration of ecosystem.
The accountability can also be used for resolving the issues. The article illustrates that the ministers of the country are not compel to be accountable regarding resolving issues of climate change and managing funds to manage the issue. As per Han &Demircioglu(2016), accountability is the willingness or obligation to accept the responsibility of an action or decision. The accountability enables an individual to accept and understand the outcome of an action. The accountability of ministers of federal government can make them understand the seriousness of the impact of climate change not only on the flora and fauna but also on the citizens of the country. It can make them to amalgamate the climate change in the policies and strategies of the government.
Domazet, I. S., ok i, I., &Milovanov, O. (2017). The Influence of advertising media on brand awareness. Management: Journal of Sustainable Business and Management Solutions in Emerging Economies, 23(1), 13-22.
Han, Y., &Demircioglu, M. A. (2016). Accountability, politics, and power. Global encyclopedia of public administration, public policy, and governance, 1-8.
Howarth, C., & Anderson, A. (2019). Increasing local salience of climate change: The un- tapped impact of the media-science interface. Environmental Communication, 13(6), 713-722.
Kim, K., &Ahn, S. J. (2019). The moderating role of cultural background in temporal framing: focusing on climate change awareness advertising. Asian Journal of Communication, 29(4), 363-385.
Muir, P. R., Marshall, P. A., Abdulla, A., & Aguirre, J. D. (2017). Species identity and depth predict bleaching severity in reef-building corals: shall the deep inherit the reef. Proceedings of the Royal Society B: Biological Sciences, 284(1864), 20171551.
Tezer, A., Bodur, H. O., &Grohmann, B. (2019). Communicating brand biographies effectively: the role of communication source. Journal of the Academy of Marketing Science, 1-22.