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Customer segmentation illustrated in this Simulation Game assignment based on psychographic characteristics refers to various distinct personalities and emotions of customers while considering personal attributes, hobbies, lifestyle, risk aversion and personal preferences.

Tags: SIMULATION GAME MARKETING CRITICAL ANALYSIS MACQUARIE UNIVERSITY AUSTRALIA

If you want to demonstrate how market offerings for a company can differ based on the international market (country) they occupy and the competitor landscape they face, refer to our marketing assignment.

Tags: TOYOTA MARKETING STRATEGY AUTOMOBILE INDUSTRY MKT744 UNITED KINGDOM

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