In this External Environment Analysis, the operative environment of Coca Cola in India is chosen for conducting external environment analysis. The products of Coca Cola coms under the category of Fast Moving Consumer Goods (FMCG) i.e. the products which are cheap and are sold very quickly.

Tags: EXTERNAL ENVIRONMENT ANALYSIS MANAGEMENT COCA COLA INDIA

This external business environment assignment will explore the potential opportunities and challenges from the external business environment of country India, an emerging market of Asia.

Tags: EXTERNAL ENVIRONMENT ANALYSIS MANAGEMENT INDIA