The main aim of this marketing audit assignment is to focus on analysing the micro and macro environment of an UK based organization “Marks & Spencer”.

Tags: MKTM028 AUDIT CRITICAL ANALYSIS MARKETING AUDIT UNITED KINGDOM

The segmentation, targeting, and positioning theory are important to build a good marketing strategy. The main objective of this marketing assignment is to identify the implementation and importance of the segmentation, targeting and positioning theory.

Tags: MKTM028 MARKETING CRITICAL ANALYSIS MARKETING STRATEGY