It has been observed in this business process assignment that the main aim of any business process is to translate creation of the values into performing tasks.

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The customer relationship management assignment illustrates how the rapid advancement in technology and increasing penetration of internet have been enabling companies to attract new customers, track their purchase behaviour and performance, online shopping habits and customize their products, services, offerings, communication and prices accordingly.

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It is vital to understand the impact of employee commitment on the growth and development of a company that is operating at a large scale.

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