This course explains the skills and information necessary to undertake a strategic analysis to define marketing objectives for an organisation. This comprises examining the organization's internal and external settings, assessing previous and present marketing performance, and investigating and assessing new marketing prospects.
It pertains to top marketing professionals who are tasked with giving strategic direction to an organization's marketing department. Their tasks include analysing information on the internal and external business and marketing environment, reviewing existing marketing performance, finding new marketing possibilities deriving from developing trends, and formulating plans to meet overall corporate goals.
Typically, individuals functioning at this level undertake these tasks with the use of data obtained by subordinates working directly and indirectly under their direction.
At the time of publishing, no licencing, legislation, or certification requirements apply to this unit.
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